In 2015 the Census Bureau stated an estimated 83.1 million Millennials exist. Millennials will surpass the Baby Boomer generation in numbers sometime in 2019. How this generation responds, makes decisions and has medical procedures done remains vastly different than the prior generation. Houston, like many other metropolitan areas, now has a large demographic of Millennials.
What Millennials Do
Millennials use social media and the Internet to discover services they need. Peer reviews of local services and recommendations from friends remain a significant path to finding useful business services. As far as laser eye surgery, Millennials like to see testimonials from patients about the service, like Houston LASIK’s pictures of patients looking at clocks. They also tend to use businesses that advertise the community projects they participate in. Millennials like to chat a while before deciding on something. Counseling and consultations keep them informed of options and lets them share with their friends the information. If a Millennial thinks a medical procedure appropriate, then they will have it sooner than later.
Improvements to the Process
Millennials like technological advances in processes and procedures. They may ask when the process or method became updated and why. They like things individualized and customized to their likes and tastes. According to Ophthalmology Times Millennials like the novel wavefront technology. Recently in the past year, the FDA due to this new technology moved the recommended age for LASIK from 21 years old to 18 years old. Many Millennials in their twenties have considered the procedure. With the new high-definition aberrometer improving outcomes with wavefront-guided LASIK some have shown interest that technology for their eye issues. Aberrometry refers to the measurement of refractive errors of the eye. With the increased accuracy of the data, the FDA clinical studies showed an increased number of patients with 20/20 vision at the 6 months follow up. Globally Lasik continues to grow as a go-to procedure to improve eyesight. Several marketing research companies claim that 18 to 35-year-olds have unexpectedly adopted the procedure earlier than anticipated. They have been fascinated by how an incremental change in a measurement device can improve their eyesight.
American Academy of Ophthalmology
In November 2017 a presentation at the annual conference of the American Academy of Ophthalmology confirmed some of the marketing reports. A peer-reviewed meta-analysis of the global scientific literature showed LASIK satisfaction rate moved to 98%. The process of understanding the relationship between the quality of vision and visual acuity has tweaked practices across the nation resulting in better outcomes for patients. As ophthalmologist continue to explore how better aberrometry improves patient outcomes other eye conditions may have improvement as well.
Interacting with Millennials on social media gives insight into what they may or may not like in a medical or business service. Their liking of technology and small improvements will help regions fine-tune present technologies. Customization will allow ophthalmologists to discover other ways to improve patient outcomes on a variety of eye issues. The sharing of information on social media outlets lets everyone know where good ophthalmologists are like at Houston Lasik.
Houston LASIK leads in providing premium LASIK technologies to Houston, Sugar Land, and the surrounding region. The center’s award-winning medical director introduced revolutionary technologies such as iLASIK to the region. This technology is used by NASA astronauts, Navy SEALS, and Air Force fighter pilots. At Houston Lasik, you can now receive the same treatment. For more information, please call (281) 240-0478.